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BTEC Level 3 National Diploma – Marketing

What’s it about?

Marketing puts the customer at the centre of every decision a business makes including the product it develops, the price it charges for the product, the places that it’s sold and the promotion it does to attract people to buy the product.  This qualification aims to allow learners to develop their skills, supported by underpinning knowledge and gives learners the opportunity to relate this to the marketing industry. 


Entry Requirements:

GCSE English and Maths grade 4 and above.  




Mrs. S. Osborne – Director of Teaching and Learning 

    The Canterbury Academy Sixth Form

    Course Content:

    Learners taking this qualification will study six mandatory units: 

    1. Careers in Marketing 
    2. Marketing Principles (externally assessed) 
    3. Customer Communications 
    4. Applying Digital Marketing 
    5. Branding Products and Services 
    6. Generating Customer Loyalty 


              The content of this qualification has been developed in consultation with employers and professional bodies. The qualification is aimed at learners who are looking to progress to employment in the sector via an apprenticeship and whose aspirations may also be to enter higher education.  

              The qualification may be taken alongside a Pearson BTEC Level 3 National Extended Certificate in Travel and Tourism, IT or Sport to support entry into a range of roles.  

              This qualification also offers learners the opportunity to progress to a higher-education programme, including a Higher National Diploma, and to a wider range of programmes, including degree programmes, when taken alongside another Level 3 qualification.  




              The Canterbury Academy Sixth Form Course List